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Why R-ainbow?

R-ainbow is a marketplace that matches small producers to buyers in real time based on product sold, location and product stock in order to transact more efficiently and cost effective. We are leveraging technology to make the buying and selling of produce easy, convenient and sustainable.
We are on a mission to contribute to the empowerment of the 600 million smallholder producers who produce 80% of our food supply.
We aim to support our community members to grow sustainably, be the catalyst for change, fostering a better life for the future generations.

Our Mission

We exist to offer the best
customer experience to buy and
sell transparently.

The Triple Bottom Line

Our unique R-ainbow system integrates the three pillars of sustainability: Small Producers, Industries, and Profit into a one unified solution by focusing on the Triple Bottom Line method. Small producers are the base of the Triple Bottom Line. Empowering the small businesses will enhance the industries and create profit. The growth of each cycle will enhance the growth of the others. Small businesses, farmers and their co-operatives are the supporters of our natural resources and the backbone of our global economy.
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